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Packaging Insights from 2021

by Janet Freund  |   Dec 1, 2021

We strongly believe in providing our customers with valuable information that helps make their jobs easier. So, every month we post product, industry or consumer trends to the Carow Packaging blog and share it in our monthly newsletter.

We covered a wide variety of topics this year from how to choose the right dispensing products, to sustainable packaging options, to the importance of forecasting to deal with this year’s supply chain issues. As 2021 comes to a close, we wanted to share a round-up of these articles in case you missed any that you would find valuable.

We look forward to continuing to keep you up to date on the latest packaging industry topics and providing you with the solutions you need for your products to deliver a reliable customer experience. Here’s to a fantastic 2022!


JAN_eNews_8.5X3.65_11NovS20Best Practices to Improve Safe Dispensing with Dropper Pipettes

With the increasing market demand for oils, wellness drops, and flavor enhancers, dropper pipettes are playing an increasingly important role in consumer applications. Wide user acceptance, ease of use, portability, and availability are common reasons why dropper pipettes are used across markets. With the added eco-conscience demands of consumers, safety is playing a bigger role in packaging decisions. With that in mind, we wanted to share some best practices for selecting a pipette that will satisfy your customers’ needs for safety and purity.


AdobeStock_90075307Impact of Color Packaging on Purchasing Decisions

When it comes to consumer purchasing decisions, color has a huge impact. People conduct research and gather data before they buy, but at the end of the day they buy based on emotion. Numerous studies document how people correlate colors with feelings - both positive and negative. Because of this, packaging color schemes can induce emotions and attitudes about the product even if the consumer knows nothing about the product.  In fact, in one study, 85% of customers cite color as the primary reason for their purchase decision. Read to learn more about the impact of color in your packaging and how it could help you stand out on the shelf and sell more products.


AmberBottles HoriztonalWhat is PCR Glass and Why You Should be Using it in your Packaging

More and more consumers are demanding that manufacturers make their products and packaging more sustainable. Manufacturers want to please their consumers by meeting their sustainability desires and do what’s good for the planet, but cost and product quality also have to be weighed when it comes to a final packaging decision. Glass is the preferred container material for most of our customers for their essential oils, cannabis, beauty and health and wellness products. However, not all sustainable glass is created equal. Here’s the low down on sustainable glass options, how it is made, and what to look for in PCR (post-consumer recycled content) glass bottles.


AdobeStock_232024885-1How Forecasting Can Positively Impact your Business

Keeping the right amount of product in stock is critical for businesses. You don’t want to miss out on sales opportunities because you can’t keep up with demand. Too little inventory to get products out the door could cause your customers to look elsewhere or try a competitor’s brand and not come back. On the flip side, having too much inventory ties up your cash flow and could result in expensive inventory holding costs. This year’s global supply chain issues have been challenging to many, but we found that helping our customers forecast their needs has made all the difference in their business. This post shares the benefits of forecasting and how to start forecasting your packaging needs.


AdobeStock_328646466When it Comes to Quality, Both Products and Process Matter

When it comes to the dispensing success of your liquid products, the quality of your packaging products and capping process matter. A lot. Whether you sell essential oils, CBD/THC oils, wellness drops, beauty products, or flavor enhancers you want to ensure that your customers have a good experience with the product. You also want to ensure that your production process runs smoothly. When quality fails, your company can face significant financial losses. In this post we talk about where quality issues can arise and how to troubleshoot them.


AdobeStock_269572080Glass vs. Plastic Dropper Pipettes

When it comes to enhancing your customer’s experience, selecting the right Dropper Pipette Dispensing System is important. Packaging decisions for your oils, tinctures, serums and flavorings can make or break the user experience with your brand.

Having been in the dispensing business for over 30 years, we know selecting a pipette solution can be a daunting task. (That’s why we created a Dropper Pipette Buyers Guide to explain your options.)

But one of the most basic questions we get asked by our customers is should we use glass or plastic pipettes? In this post we share when to use dropper pipettes and the pros and cons of plastic and glass pipettes.


Pipettes Glamour 23 Important Things Your Pipette Supplier Should Offer (or it’s Time to Switch)

Packaging decisions for your oils, tinctures, serums and flavorings can make or break the user experience with your brand. No one wants to deal with the negative perception and costs resulting from leaks, breakage, damaged caps, and lost inventory.

We understand those pains and how important it is to your business and profit margin to choose the right supplier for your pipettes. In this post, we go into why these three are the most important things your pipette supplier must offer - component options, quality assembly, and careful packing.


AdobeStock_293165334_LRMake No Mistakes: A Checklist for Choosing the Right Dispensing System

If your product is in liquid form and you need to provide control and consistency, it’s extremely likely that you are going to turn to a Dropper Pipette for dispensing your product. But once you have decided to use a pipette system to dispense your product, you need to make sure you combine the right components to avoid any leaks, breakage, damage, or lost inventory. 

To help our customers, we created a checklist of the important questions you need to ask to hone in on the right Dropper Pipette Dispensing System. Spending 15 minutes in this upfront assessment can save you hours and even days identifying the correct packaging. The questions in the checklist fall into four categories – Function, Price, Availability, and Quality. You can download your copy of the free checklist in the post.


AdobeStock_100546652 More Important Things your Packaging Supplier Must Offer (or it’s Time to Switch)

In a previous post, we already shared the three most important things your packaging supplier must offer or it’s time to switch. But in September, we had an opportunity to talk with a few of our customers and found that there are two additional services they highly value, whether you are buying pipettes, bottles, caps or other packaging supplies. These two important, valuable services are customization and industry knowledge.

In this post, we break each of these services down further and give examples, directly from our customers, on why they are so important and make your life easier.


Beauty shoppingFour Hot Trends in Beauty Packaging

There have been a lot of new trends in beauty products packaging in the past few years. Why? Because it is growing, even during the pandemic. How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025.

While growing, it’s also a very competitive market. As beauty, cosmetic, and wellness companies compete for consumers in a crowded market, they look to innovation and other trends to stand out and sell more. We wanted to chime in with the trends we have seen from our customers. These trends may inspire beauty brands, and even other industries, to change up their primary packaging.

We hope you have enjoyed this year’s posts, and that the industry knowledge we share (30 years of it!) makes your job a little easier when it comes to purchasing the right dispensing solutions for your products. If you aren’t currently working with us, please give us a shot in 2022. We think you’ll appreciate the Carow Service Difference.

From everyone here at the Carow Packaging family, we want to wish you a Happy Holiday Season and a Joyous New Year.

Janet Freund

Author: Janet Freund

Marketing Manager



Let’s talk about your market and your unique packaging needs.